11/21/2023 0 Comments Analogous colors logo![]() ![]() Using those colors they accentuate the idea of a serious company with professional services and they benefit of the trustworthy message transmitted by the shades of blue. They are perfect if you want to accentuate the uniqueness of your company.Ī good example is PayPal that successfully combines navy blue (darker blue) with sky blue (lighter blue). Logos designed on a monochromatic color scheme are balanced, harmonious and we’ll help the brand to be associated with a specific and memorable color. Too many shades will unnecessarily overwhelm the logo design, and at some point, the subtle differences between the tones or shades will no longer be obvious. Of course, this shouldn’t convince you to use them all.Įven if you chose a logo based on a monochrome color palette, it is advisable to stop at up to 3 shades or tones. Shade: when black is added, and the color becomes darker Īs you’ve already seen, there are plenty of variants that you can find for any hue or base color.We have different tones but are always derived from the same color.īecause we are talking about monochromatic colors, we have to point out that the colors also vary depending on the amount of gray, white, or black that is added to the basic color – hue.įrom this idea, we can understand, very briefly, that we have: Monochromatic colorsĮven from the monochromatic term we understand that is the use of a single color – a single hue. ![]() Blue is associated with confidence, safety, and stability. Yellow draws attention, and it is used to represent products or services that are accessible and close to customers. The use of two complementary colors within a logo is an option that will surely work due to the dramatic appearance that draws the customer’s attention.Įxample: IKEA. Why? Because you can choose to have a dominant color, or you can have an equal distribution of the two colors. Using a complementary scheme for a logo is a versatile option. By combining two colors this way will result in a contrasting, vibrant, and effective harmony. Cold colors such as green, blue, or purple will relax emotionally. Warm colors such as red or orange tend to increase the pulse. Warm and cold colors influence the emotions of a person. It works even better if we combine warm and cold colors like blue-yellow or red-green. When the opposing colors inside the circle meet, then we have complementary colors. It’s not recommended to copy the colors of top brands in your niche because you will give the impression that your company is just a cheaper copy.īut what combinations of colors can you choose for your company logo? We’ll take a look at more combinations in the images below and on the color wheel. When you start thinking about a logo or its colors, you probably checked out the competition in your company’s niche. Do not impose your personality in your company logo but try to give your company its own personality, with a logo that will be pleasant and easily memorized by customers. Just because it looks good to you, it does not necessarily mean your customers will feel the same way. You choose a logo for your company and for its customers. Remember that you do not choose a logo just for you. Don’t forget the fact that the logo should look good in black or white or gray-scale. If you insist on having too many colors, nuances, or tones, you will not have a favorable result.Ī harmony of up to three colors for a logo is more than enough. No matter what type of logo you choose (lettermark, emblem, wordmark, brandmark, combination mark, and so on), it’s not recommended to use more than three colors. So let’s talk about choosing the perfect colors for your logo Regardless of your company’s field of activity, manufactured and marketed products or services provide, you must have a legible, memorable, and easy-to-understand logo. If you have not read the article yet, you can read it here. In the previous article we talked about what emotions can a color trigger among potential clients and how to choose a color according to the company’s field of activity. ![]()
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